NFL Urged TV Networks to Run Ads for Taylor Swift’s Upcoming Movie for Free: Report

Taylor Swift and Blake Lively at the Week 4 game between the Kansas City Chiefs and New York Giants

Kevin Sabitus/AP

Forward of the Kansas Metropolis Chiefs’ Week 4 recreation in opposition to the New York Jets, the NFL pushed networks to advertise Taylor Swift’s upcoming film free of charge, the New York Submit reported Thursday.

Since Chiefs tight finish Travis Kelce confirmed rumors that he was seeing the pop star — adopted by her setting off a media frenzy by attending his video games — the NFL has ramped up its protection of the romance. It’s gotten to the purpose the place soccer followers and Kelce are in settlement that the league is “overdoing it.”

In accordance the Submit’sAndrew Marchand, the NFL was truly attempting to do much more. The league reached out to NBC, CBS, ESPN, and Fox to advertise Swift’s film, with ESPN and NBC obliging. NBC promoted Taylor Swift: the Eras Tour throughout its Sunday Night time Soccer pregame present, whereas ESPN aired promos throughout each Sunday NFL Countdown and Monday NFL Countdown.

Neither Fox nor CBS promoted the film as requested by the league.

The requests had been despatched out on Friday. Although Amazon Prime Video — which streams Thursday Night time Soccer — was not included in that memo, Marchand famous that Swift and Amazon have a working relationship by means of Amazon Music. The Chiefs are scheduled to play the Denver Broncos on Thursday, Oct. 12.

Along with the free promo for the film, Sunday Night time Soccer additionally featured a paid 30-second Swift business. Thirty-second adverts sometimes price round one million {dollars}, the report stated.

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