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NFL Defends Spotlight on Taylor Swift During Games as Travis Kelce Says They’re ‘Overdoing It a Bit’

NFL Logo; Taylor Swift cheers prior to the game between the Kansas City Chiefs and the New York Jets
NFL Brand, Taylor Swift.Picture:

NFL; Elsa/Getty Photographs

After getting backlash for his or her give attention to Taylor Swift and Travis Kelce the final two weeks, the NFL is defending its highlight on the pop famous person amid her rumored relationship with the athlete.

Swift, 33, has made the journey for Kelce’s final two video games — one in Kansas Metropolis on Sept. 24 and a second on Sunday in New York — which led the league to publish concerning the “Anti-Hero” singer on their social media pages, together with altering their Instagram bio to “The @Chiefs are actually 2-0 with @TaylorSwift13 in attendance.”

However the consideration in direction of Swift has led to backlash from some soccer followers, which the NFL addressed in an announcement shared with PEOPLE Wednesday. The league mentioned that the social media modifications are a standard a part of their technique.

“We regularly change our bios and profile imagery based mostly on what’s taking place in and round our video games, in addition to culturally,” the NFL mentioned. “The Taylor Swift and Travis Kelce information has been a pop cultural second we’ve leaned into in actual time, because it’s an intersection of sport and leisure, and we’ve seen an unbelievable quantity of positivity across the sport.”

Taylor Swift Travis Kelce relationship timeline
Taylor Swift, Travis Kelce.

Michael Owens/Getty; Cooper Neill/Getty 

“The overwhelming majority of our content material has remained targeted on the sport, our gamers and number of different initiatives, together with our Toy Story Funday Soccer alt-cast, the worldwide video games and extra,” the assertion concluded.

Kelce, 33, mentioned himself that the NFL is “overdoing it a bit of bit” with the eye on him and Swift on Wednesday’s episode of his podcast New Heights with Jason and Travis Kelce Offered by Wave Sports activities + Leisure.

His brother Jason Kelce, a 35-year-old heart for the Philadelphia Eagles, posed the query throughout the episode. “Let’s get to it, is the NFL overdoing it?,” he requested his brother concerning the superstar protection. “What’s your sincere opinion? Take away your emotions for Taylor…” which prompted amusing from Travis.

The Kansas Metropolis Chiefs tight finish admitted, “I believe it’s enjoyable once they present who was on the recreation. I believe it brings a bit of bit extra to the environment, brings a bit of bit extra to what you’re watching. However on the similar time I believe-”

“They’re overdoing it,” Jason completed, to which Travis agreed: “They’re overdoing it a bit of bit for certain, particularly my state of affairs. [But] I believe they’re simply attempting to have enjoyable with it.”

Taylor Swift cheers prior to the game between the Kansas City Chiefs and the New York Jets
Taylor Swift cheers previous to the sport between the Kansas Metropolis Chiefs and the New York Jets.

Elsa/Getty Photographs

Jason recommended that the NFL was “simply not used to celebrities coming to the video games” throughout the dialog. “Like basketball has it found out,” he mentioned. “They present them a couple of times however then they get again to the sport. NFL is like, ‘Oh my god have a look at all these A-lIst celebrities on the recreation, hold displaying them, present em, present em…’ You present them as soon as allow them to know they’re there and after touchdowns you get a bit of clip, however it may possibly’t be overboard with it. Individuals are there to look at the sport proper?”

“Yeah, they’re not there to get thrown on the TV,” Travis mentioned of the celebrities, together with the notoriously non-public Swift. “Trigger you by no means know you get caught simply throwing a giant ol’ cheeseburger in and also you seem like an fool what I imply, there’s simply sure issues… You simply do not need to be on TV always.”

Taylor Swift and Blake Lively cheer from the stands during an NFL football game between the New York Jets and the Kansas City Chiefs
Taylor Swift and Blake Vigorous cheer from the stands throughout an NFL soccer recreation between the New York Jets and the Kansas Metropolis Chiefs.

Kevin Sabitus/Getty Photographs

On Sunday, the “Bejeweled” singer cheered for her rumored beau throughout the Chiefs’ 23-20 win over the New York Jets, alongside Sophie TurnerBlake VigorousRobyn VigorousRyan ReynoldsHugh JackmanSabrina Carpenter and Antoni Porowski.

Brittany Mahomes additionally watched her husband Chiefs quarterback Patrick Mahomes whereas taking within the large win from contained in the suite with Swift after grabbing dinner with the popstar and her mates the night time earlier than.

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