How the Biden Campaign Is Using Republicans’ Own Words Against Them

U.S. President Joe Biden speaks during the White House Correspondents' Association (WHCA) dinner in Washington, D.C., U.S., on Saturday, April 30, 2022
President Joe Biden speaks throughout the White Home Correspondents’ Affiliation dinner in 2022.Picture: Jim Lo Scalzo/EPA/Bloomberg by way of Getty

Because the Republican-led Home finds itself consumed with chaos and infighting amid the search to exchange Kevin McCarthy as speaker, President Joe Biden‘s reelection marketing campaign is taking up a considerably acquainted technique: utilizing GOP lawmakers’ and candidates’ personal phrases towards them.

Which means re-posting viral moments from Republican presidential debates, corresponding to one by which former South Carolina Gov. Nikki Haley stated, “Donald Trump added $8 trillion to our debt and our children are by no means going to forgive us for this.”

“Could not agree extra,” @JoeBiden (the official X account utilized by Biden as a presidential candidate and civilian) wrote in re-posting the change.

One other second shared by the Biden-Harris HQ’s X account occurred on Fox Information, when host Laura Ingraham stated, “The Republicans are so incapable of governing that they misplaced a speaker … which hasn’t actually occurred earlier than.”

The Biden marketing campaign has seized on the latest removing of Home Speaker Kevin McCarthy, sharing a slew of moments from Fox Information by which Republicans slam their very own celebration.

One video produced by the marketing campaign goals to indicate a stark distinction between the 2 events, with the caption, “Democrats spent right this moment bringing down drug costs. Republicans spent right this moment bringing down the Speaker that they themselves elected.”

Joe Biden,Kamala Harris
President Joe Biden and Vice President Kamala Harris, who’re working for reelection in 2024, stroll and discuss on the White Home.AP Picture/Carolyn Kaster

Rob Flaherty, deputy marketing campaign supervisor for Biden’s 2024 marketing campaign and former director of digital technique in Biden’s White Home, acknowledges that at the least a part of the media technique is made simpler by the truth that Republicans are doing a lot of the work for them.

“We do respect demonstrating to the American those who the Republican Social gathering cannot tie their very own footwear,” Flaherty tells PEOPLE. “On the finish of the day, the most effective proof for the Republican Social gathering being unfit to manipulate is the Republican Social gathering.”

Flaherty says that the Biden marketing campaign’s social media “seeks to raise up” the moments of division and hypocrisy demonstrated by Republicans, including, “We actually do have a humiliation of riches.”

Flaherty notes that the “candy spot” for an efficient marketing campaign technique is discovering a second that is each substantive, and demonstrates the weaknesses of the opposing view.

“There’s a few parts: what performs nicely on-line and what really modifications minds,” he says. “The candy spot is when you’ll find one thing that does each issues.”

Those that are already Biden supporters, Flaherty says, “love seeing us struggle again and that will get viral raise.” However the marketing campaign has additionally seen influence from selling clips of Republicans basically acknowledging their very own messes.

Joe Biden
President Joe Biden delivers remarks on a debt restrict deal struck by means of tense negotiations with Home Republicans in Could 2023.

Anna Rose Layden/Getty Photographs

It is a technique President Biden’s marketing campaign has utilized earlier than.

When some far-right members of the celebration started utilizing the phrase, “Let’s Go Brandon” as a code for “F— Joe Biden,” the marketing campaign co-opted it, turning “Brandon” into the president’s alter-ego — one who will get issues finished.

Dark Brandon ads
A Biden 2024 marketing campaign advert, that includes “Darkish Brandon,” that appeared in Milwaukee and on on the day of the primary GOP debate.

Biden for President

The satirical alter-ego “Darkish Brandon” has been customary onto Biden 2024 merchandise, and merchandise that includes the design now account for 44% of the marketing campaign retailer’s orders and 54% of its income, in keeping with a marketing campaign official.

Darkish Brandon additionally made daring look on the day of the first 2024 Republican debate — not solely on billboards in Milwaukee, the place eight GOP candidates took the stage, however in a digital advert on

Whereas Darkish Brandon hasn’t been the first focus of the marketing campaign’s media technique in latest days, he seemingly is not going anyplace. “Darkish Brandon is a key a part of how we discuss in regards to the president’s accomplishments,” Flaherty says. “He is the patron saint of this new posture we’re taking.”

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